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  • Industry: News Agency
  • Clients: Janhit Times
  • Location:Mumbai, India
  • Project Urljanhittimes.in

Projects Summary

Client Needs:

There are many media organizations in the country, so what makes our channel unique? JanHit—true to its name—focuses solely on public interest issues. Our experienced team goes straight to the source, covering topics that often escape both public attention and other media outlets.

Our Approche:

Strategic Approach to Building JanHit’s Website: Amplifying Public-Interest Journalism To differentiate JanHit in a crowded media landscape, the website must embody its core mission: uncompromising focus on public-interest stories ignored by mainstream outlets.

Service Provide

A list of the specific services we delivered for the project, such as:

  • Web Development
  • UI/UX Design
  • Digital Marketing
  • Video & Content Production
Challenges

JanHit’s website becomes more than a news portal—it’s a movement platform that empowers citizens to act on underreported issues. By combining hard-hitting journalism with community tools, it turns passive readers into active participants, fulfilling its namesake: Jan (People) + Hit (Welfare).

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Solution

By aligning its website with its mission to uncover underreported stories, JanHit achieved measurable success in user engagement, societal impact, and sustainable growth. Here’s how the strategic approach translated into tangible outcomes:

Results

Higher achievement can generally be attributed to four fundamental areas.

  • Traffic Surge: 65% MAU Growth, 45% Rural/Semi-Urban Impact
  • Session Surge: Average duration increased to 7.2 minutes, driven by interactive features.
  • Citizen Journalism: 1,200+ tips submitted, 18% advanced to published investigations.